Just Floral
Flowers Deconstructed into Minimalist Designs
Context
Create an avant-garde line of 6-8 fashion items
Challenge
Think outside of the box but make it still wearable
Solution
A line made of unordinary silhouettes that is wearable
Process
Deconstructed floral inspiration
Here is the mood board. The inspiration comes from the beautiful flowers of the neighborhood in which mom and I like to take weekly walks around. My mom would always tell me how beautiful the flowers were. One day. I actually took the time to look at each one of them and found them to be beautiful. The flowers are deconstructed to fit the minimalist look of my brand.
Multiple iterations
I did 50 sketches and narrowed it down to my favorite 10 sketches. From those 10 sketches, I did another 50 sketches, and then narrowed it down to my favorite 7 sketches. I fine-tuned these 7 sketches to create my final 7 looks.
Results
Minimalist Wearable Collection in 7 looks
Here are the 7 looks I have designed. I have drawn technical flats in pen to accompany each look.
